The Value of An Idea

In giving away free PDF's of my Simplicity Cycle, I was reminded of the Exposure book, and the concept that "The value of an idea increases the more people are exposed to it." Long-time readers of this blog might remember my earlier comments on this topic.

Here's another quote from John Perry Barlow:

"soft goods increase in value as they become more common. Familiarity is an important asset in the world of information. It may often be true that the best way to raise demand for your product is to give it away. "

Good stuff!