Lumalive

Remember my comment yesterday about mass customization and how nobody will wear the same stuff in the future? Well, I heard about something called "Lumalive" fabric from Philips on the radio yesterday, then my brother left a comment about it this morning. Here's what Philips' website says:

Lumalive fabrics feature flexible arrays of colored light-emitting diodes (LEDs) fully integrated into the fabric - without compromising the softness or flexibility of the cloth. These light emitting textiles make it possible to create materials that can carry dynamic messages, graphics or multicolored surfaces.

Fabrics like drapes, cushions or sofa coverings become active when they illuminate in order to enhance the observer’s mood and positively influence his/her behavior.

So it's a completely unique shirt because it's constantly changing. No doubt wearers will eventually be able to program their own "dynamic messages and graphics." I imagine it's pretty expensive stuff right now, but can commoditization be far away?

You can see it in action on YouTube.