25 April 2005

Industrial Extinction Theory

The latest issue of WIRED magazine offers this insight from Harvard Business School guru Clayton M. Christensen.

"An entire industry can putter along for decades, steadily improving its products, services and bottom line - only to be suddenly eviscerated by people from nowhere using simple, inexpensive, profoundly powerful techniques. Disrupters start by serving people whom established players don't even recognize as customers. Eventually, the newcomers learn so much so quickly that they can't help but radically outperform the incumbents."

Sound familiar?

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