29 November 2006

In Bubble Wrap

How could I leave In Bubble Wrap off my list of Must Visit sites? I get an email from them every day, with an opportunity to win a free book. I've won three or four by now, most notably The Apple Way and More Space. I think I got my copy of Ricardo Semler's The Seven Day Weekend from them too, but I don't recall. It's WAY easy to sign up, and like I said, you have a chance to win a new cool book every day.

It's actually a pretty interesting way to publicize a book. Authors / publishers provide IBW with 20 copies of the book to be given away, and the In Bubble Guy sends an email out to loads of people... generating buzz, awareness, interest, etc.

Also, I just found out that IBW's first offer ever was for Sally Hogshead's Radical Careering. IBW is related to 800 CEO Read, which is another pretty cool site.

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