30 June 2006

Exposure Recap

A group of very smart people got together in 2003. They had a conference, collected transcripts of the talks & papers, and put it all together into a book titled Exposure: From Friction to Freedom.

They printed it as a rather high-end hardcover book. Pricetag: $50. It sold out, and isn't available for purchase anymore.

However, the PDF is available (for free). Turns out, they were charging for the book, not the words. The paper, not the ideas. The Form, not the Function. John Perry Barlow explores this idea with great clarity in the chapter titled Selling Wine Without Bottles.

Now it's 2006. Along comes some guy (me) who wants to help spread the ideas in Exposure (more on those ideas shortly). With the blessing of a former lyricist for the Greatful Dead (who happens to be a brilliant technology writer as well), I uploaded it to Lulu.com and am now selling it for $8 [full disclosure: I make 68 cents on every copy sold].

Yes, you can still download it Now & for Free. You can also get it in hardcopy Next Week for $8. Or you can Wait Forever for the $50 version (which no longer exists).

Options are very good... Power to the people!

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