So there was a commercial on the radio the other day, for some show (Out West, I think) that some network (ABC?) is going to run on Fri, Sat & Sun. Same show, all three days. The line was "more opportunities for you to watch."
They used to call 'em reruns. Then "encore performances." Now, it's a big favor for the viewer, giving them "more opportunities!" (and everyone loves opportunities, right?). But I think there's more going on here than just clever marketing. I think it's actually about TiVo...
What's the main source of revenue for broadcasters? Commercials. What happens when you TiVo a show? You skip the commercials. Do advertisers and networks know this? Absolutely! So, since they can't prevent you from recording a show & zapping the ads, I think they decided to try to make it unnecessary to TiVo this particular show.
Hey, if you want to watch it but you've got plans for Friday night, no need to record it - you can always catch it *live* on Saturday... or Sunday... commercials and all... Lucky you!
Will it work? Dunno. But I won't be surprised if we see more networks try the "More Opportunities For You ('cause we Care!)" approach in the near future...
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1 comment:
BTW, it was Into The West, on TNT. I've watched it - quite a good show, actually!
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